What: Kohl’s Corp. has expanded its self-pickup service to improve the customer experience by eliminating long checkout lines and creating an efficient alternative to traditional in-store pickup.

Why it is important: Kohl’s continues the expansion of convenient customer service through digital services to now include self-pickup for online orders.

Customers can access a link sent through email to acquire their “pickup pass” that guides them along the process. Once in the pickup area, customers begin by receiving a four-digit code to access the number of the bin that has their merchandise. All steps are completed by themselves by clicking buttons which are accessible through the email.

Kohl’s rolled out ‘buy online, pickup in-store’ across all of its stores back in 2015. The self-service pickup method was piloted for one year in 100 stores to ensure its success. Now, in-store pickup includes both self-pickup and pick-up from the customer service section

The self-pickup service will soon be available to customers at 1,100 of Kohl’s stores.

Self-pickup available at Kohl’s