What: Repair platform Save Your Wardrobe secures 3 million USD in funding for European expansion.

Why it is important: The technology-driven circular fashion startup is scaling its B2B activities by using 3 million USD from its latest seed funding round to build its domestic UK operation; expand into Europe (specifically in Germany and France) and grow its product and technology teams.

Save Your Wardrobe helps users to access a range of on-demand local aftercare services such as alterations, repairs, eco-cleaning, customisation and upcycling of clothes. It also uses artificial intelligence to allow garments to be easily scanned, identified and stored in users’ virtual wardrobes. The combination of AI and aftercare services is responsible for reducing unnecessary repeat purchases and extending the life of garments, according to the company.

It launched a B2B offer in October 2021, in partnership with Zalando which launched a care and repair initiative, to help the retailer meet its 2023 goal to extend the life of 50 million garments. The service connects Zalando’s customers with a network of aftercare specialists across Berlin and provides the retailer with data and insights on customer behaviour and wardrobe preferences.

Save Your Wardrobe scales B2B services