What: A new feature developed with the warehouse retailer allows to specifically target prospective customers who did not confirm their purchase yet.

Why it is important:  Is that the future of AI in retail? Interestingly, it seems that there is no tech provider on the market, as each and every retailer is developing their own technology with the help of tech companies, in order to tailor-make their solutions.

Sam’s Club leverages AI in its retail media offering in order to provide to advertisers with real-time intelligent advertising targeting. The combination of their first-party data with these intelligent capability allows them, among other to specifically customize advertising for customers who have not yet confirmed their purchase.

The system is based on a technology co-developed with The Trade Desk and Liveramp.

Sam’s Club uses AI to improve its retail media capabilities