What: Salling will open its second Copenhagen-area department store on 8 October, taking over Rødovre Centrum's former Magasin du Nord anchor space across four floors. 

Why it is important: It marks the completion of Salling's rapid two-site Zealand rollout, with the Kultorvet reception explicitly cited as the rationale for accelerating into a second location within months.

Salling Group is set to open its new department store at Rødovre Centrum on Thursday, 8 October, ending the wait for customers in Rødovre and the surrounding area. Spread across four floors, the stormagasin will focus on fashion, beauty and home, while integrating closely with Salling's digital offering so customers can order online for pickup or home delivery.

The opening follows several months of work and marks Salling's second physical address on Zealand, after its first stormagasin opened on Kultorvet in Copenhagen. According to Salling, the reception there has been strong. Marianne Bedsted, director at Salling, says the response at Kultorvet has been fantastic and has reinforced the group's belief in strong demand for Salling on Zealand.

Rødovre Centrum sees the opening as a major event following an extensive renovation of the site, which also saw Magasin du Nord depart. Centre director Jacob Birkbøll says the strong reception at Kultorvet confirmed that a Salling stormagasin was the right choice for Rødovre Centrum and its customers. The new store gives more Zealand customers the option to shop with Salling in person without travelling into Copenhagen.

IADS Notes: The Rødovre opening confirmed for 8 October completes a rollout first framed as part of a broader revival of Danish department stores as experiential, community-driven destinations (DR.DK, September 2025). Salling's selection as the new anchor followed the end of Magasin du Nord's 60-year tenancy at the centre, with Salling taking 5,000 of the site's 8,000 square metres within a renovation exceeding DKK 200 million (Detail Watch, December 2025). The Kultorvet store that preceded it opened as a 3,000-square-metre curated "lifestyle house" rather than a classic department-store format, with online sales already representing roughly a third of Salling's turnover ahead of this physical expansion (Jyllands-Posten, August 2026). Magasin du Nord's response to losing the Rødovre lease has combined portfolio discipline with reinvestment: 2025 retail sales rose 9% to DKK 3.3 billion and net profit grew from DKK 59 million to DKK 70 million, with DKK 49 million redirected into upgrading its Aarhus and Lyngby flagships (Nordjyske, April 2026). In parallel, Magasin has pursued brand ownership over square footage, building stakes in Résumé, Bitte Kai Rand, MessyWeekend and other labels through its Magasin Ventures brandhouse (Kapital Watch, June 2026).

Salling reveals opening date for Rødovre Centrum store