What: Saks has embarked on a unique partnership with Lucid, a luxury electric vehicle company, to offer demo drives and showcase luxury electric cars at select Saks Fifth Avenue locations.

Why it is important: This collaboration marks Saks' continued effort to diversify its luxury offerings beyond traditional retail, tapping into the lifestyle and values of its affluent customer base who seek innovation, sustainability, and luxury in all aspects of their lives.

Saks Fifth Avenue is broadening its luxury retail concept by partnering with Lucid Motors, known for its high-end electric vehicles. The partnership, which kicked off with an eye-catching display of a Lucid Air Sapphire car at Saks' flagship store on Fifth Avenue, extends to offering demo drives at various Saks locations across the United States, including Beverly Hills, Atlanta, Boca Raton, Chicago, Greenwich, Houston, Las Vegas, and Troy. This initiative is part of Saks' strategy to engage its customers with luxury experiences that go beyond fashion and accessories, reflecting a growing trend among luxury retailers to cater to the evolving interests of their clientele. Lucid Motors, celebrated for its blend of fine craftsmanship and cutting-edge technology, aligns with Saks' mission to present its customers with the pinnacle of luxury across different sectors. The partnership also includes digital content on Saks' platforms and a dedicated Lucid landing page on Saks.com, further integrating the worlds of luxury retail and electric vehicles.

Saks stretches luxury appeal to electric cars

Lucid Motors partners with luxury department store for test drives