What: Saks is focusing on its commitment to its men’s business as it expands its online menswear assortment and updates its men’s in-store shopping experience.

Why it is important: Saks’ men’s business has seen significant growth over the past several years and continues to expand its offering and invest in the men’s category to see success in men’s luxury fashion.

Saks will be opening a 40,000-square-foot advanced designer and contemporary ready-to-wear department at its New York flagship locations. The department will have more than 70 brands including 23 new brands and will also have shop-in-shops by brands such as Celine, Dior, Gucci, and Louis Vuitton.

Online, the department store has added over 125 brands to its men’s selection and also expanded its wellness and activewear assortment in categories such as golf, ski, and swim.

Additionally, the retailer has launched an invite-only men’s ambassador program, “The Saks Man.” It includes a diverse group of men from a wide range of industries who serve as brand ambassadors for Saks.

Saks strengthens men’s business online and in-stores