Saks' Spring campaign
What: Saks Fifth Avenue will feature Lupita Nyong in digital-first spring campaign.
Why is it important: Academy Award-winning actress, who stars as the voice of Sema in the YouTube Originals series “Super Sema” and in the upcoming summer blockbuster “Black Panther: Wakanda Forever,” will participate in interviews and videos on Saks’ social media, appear in a magazine ad and custom content, as well as other promotional elements.
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