What: Saks opens pop-up and hosts a VIP event in Aspen with influencers, tastemakers and top clients.

Why it is important: First brands now department stores, pop-up shops continue to be a ubiquitous format for immersive client experiences.

Located at 516 East Hyman Avenue, the pop-up features women’s and men’s ready-to-wear, swim, accessories and jewellery. Saks will host a VIP Weekend in Aspen with influencers, tastemakers and top clients in the 2,000-square-foot pop-up that features a variety of luxury brands such as Alexander McQueen, Bottega Veneta and Missoni. Inside, clients have access to on-demand personal styling, fashion advice from Saks Stylists and access to digital touchpoints leading to saks.com.

This pop-up serves as a physical representation of Saks’ digital platform and aims to provide a curated assortment of luxury fashion, personalized customer service, ‘Instagrammable moments’ and unique and intimate events. Throughout the weekend the focus on luxury and adventure can be experienced not only through the Saks Aspen Pop-up but also through private shopping appointments, horseback riding, yoga, spa treatments, and special gifts.

Additional events will be available including a welcome party and mountaintop picnic with celebrities and designers.

Saks opens pop-up in Aspen