What: Saks Off 5th receives USD 200 million investment from Insight Partners’ to enhance its digital experiences, expand the assortment, add talent, and escalate marketing initiatives.

Why is it important: The investment by Insight has put Saks Off 5th in a position to invest in things that matter for their customers. Including, marketing and driving brand awareness as well as customer acquisition, enhancing the app and website experiences, improving logistics and distribution to get products to customers faster, and attracting talent to the team.

The marketing of “Where Fashion Takes Off,” its 2022 spring marketing campaign and new brand tag line, includes paid social media, display advertising, website ads, email, and online video podcasts, and covers both Saksoff5th.com and the 100 Saks Off 5th stores.

Saks Off 5th rebrands