What: Saks Fifth Avenue expands its Saks Social Club with new members including Paris Hilton, Chanel Iman, and Shareef O'Neal.

Why it is important: This expansion enhances Saks' engagement with diverse communities, amplifies its marketing efforts, and reinforces its commitment to social causes through influential figures in various sectors.

Saks Fifth Avenue has added notable personalities like Paris Hilton, Chanel Iman, and Shareef O'Neal to its ambassador program, the Saks Social Club, which has doubled in size since its inception in 2020. These ambassadors participate in marketing campaigns, create content, and represent Saks in both virtual and in-person events, helping to connect the retailer with new communities and support charitable causes. This initiative not only enriches Saks' brand presence but also aligns with its strategy to cultivate deeper relationships with luxury consumers across diverse demographics.

Saks names Paris Hilton, Chanel Iman and Shareef O’Neal to the Saks Social Club