What: Saks Fifth Avenue has launched the Saks Media Network, a digital advertising platform designed to help brands connect with Saks' affluent customers.

Why it is important: This initiative represents a significant expansion in Saks' digital strategy, enhancing brand visibility and revenue generation through targeted advertising. It leverages Saks' vast customer data and high site traffic to offer brands tailored advertising solutions, aligning with broader trends in retail towards personalized, data-driven customer engagement.

Saks Fifth Avenue has introduced the Saks Media Network, a new platform facilitating digital advertising for brands on its luxury e-commerce site. This initiative aims to leverage Saks' considerable traffic—over 435 million annual site visits—and detailed customer data to enhance the visibility and sales of participating brands through sponsored product ads and on-site display banners. Kristin Maa, Senior Vice President of Growth at Saks, highlighted the network's role in extending personalized, data-driven engagements across Saks' digital and physical channels, thereby improving the overall customer shopping experience. The network also features a dedicated in-house media team that supports brands with customized strategies and detailed performance insights. Brand partner Ramy Brook Sharp of Ramy Brook expressed enthusiasm for the network's potential to boost brand visibility and align with Saks’ mission of inspiring customer fashion choices.

Saks launches Saks Media Network