What: Saks has launched a campaign that spotlights the importance of mental well-being in collaboration with a mental health and wellness influencer.

Why it is important: The retailer is highlighting the importance of mental health while also raising funds for its foundation which aims to make mental health a priority in every community.

The campaign will feature custom content across Saks-owned digital platforms throughout May and will also include a curated collection of wellness items that support mental health with 10% of online sales from the items and Saks brand merchandise being donated to the Saks Fifth Avenue Foundation.

Saks Fifth Ave and the Saks Fifth Avenue Foundation have donated more than USD 6 million to US mental health initiatives and reached more 6.6 million individuals with messages that combat the stigma and shame around mental health.

Saks launches multifaceted campaign for mental health awareness month