What: Saks launched its fall 2023 campaign to showcase different brands and styles as well as feature diverse talents.

Why it is important: The fall campaign highlights latest trends for consumers as well as expands the company’s advertising strategy which in turn promotes the Saks’ fashion offering and enhances customer engagement.

The fall 2023 campaign coverage can be found on The Edit, Saks' online editorial hub, as well as on their social media, and print ads will be published in publications such as Vogue, Harper’s Bazaar, The New York Times, and The New York Times Style Magazine.

To enhance the shopping experience for its customers, Saks has introduced Curated Shops on Saks.com. These curated shops offer different categories like 'Shop by Sign' and 'Revenge Dressing,' aimed at helping customers find tailored pieces. Other categories such as 'Understated Luxury,' 'Fall Wardrobe Refresh,' 'Back to School,' and 'It's a Date' provide specific product recommendations.

Saks is also expanding its advertising strategy by partnering with podcasts in the pop culture genre.

Saks launches 360-degree campaign