Saks' key to the Cure campaign

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Aug 2016
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Saks Fifth Avenue's Key to the Cure campaign is always a team effort of A-list talent from fashion and Hollywood. Now in its 18th year, the 2016 cancer research campaign will feature Halle Berry as the face of the initiative, wearing a limited-edition T-shirt designed by Christian Louboutin. The campaign breaks Oct. 1, when the T-shirt will be available for $35 at all Saks Fifth Avenue locations in U.S. and Canada as well as on saks.com and saksoff5th.com. Saks has long worked with the Entertainment Industry Foundation on Key to the Cure. For the second year in a row, 100 percent of the sales of the T-shirts will benefit Stand Up to Cancer, an EIF offshoot created to fuel innovative cancer research through collaboration among leading scientists from different institutions and disciplines. To support the cause, Saks hosts an annual charity shopping weekend beginning Oct. 27 at its 40 locations. Organizations which benefited from Saks Key to the Cure charity include the Breast Cancer Research Foundation, EIF's Women's Cancer Research Fund, Cleveland Clinic, Boston's Dana-Farber Cancer Institute and the Nevada Cancer Institute


Illustration 'Saks' key to the Cure campaign' (png - 0.08Mo)