What: Saks Fifth Avenue is marking the third year of its designer accelerator program called "The New Wave" by celebrating the latest class of participants.

Why it is important: The programme is designed to nurture and support independent brands with high potential then showcase the brands. By showcasing these brands through various channels, Saks is helping to elevate and promote emerging talents in the fashion world.

The eight brands selected for the programme will receive extensive exposure through Saks' digital channels and a dedicated window installation at the New York flagship store. The brands chosen for the program were carefully identified by Saks' leadership team, who recognized their potential for remarkable growth. The company aims to provide these selected independent brands with the tools, resources, and visibility needed to thrive in the competitive fashion industry.

The designers include Armando Cabral, Áwet, Bernard James, Elisamama, Interior, June 79, Renowned and Sorellina. The window installations are on display now until September 20th at the Saks Fifth Avenue New York flagship.

Saks highlights designer accelerator program graduates