What: Cheryl Han is appointed Chief Marketing and Digital Officer at Saks Global, overseeing marketing and digital strategy for Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman.

Why it is important: Han’s new role underscores the urgency of unifying marketing and digital functions to drive growth and restore stability amid ongoing financial restructuring.

Saks Global’s decision to appoint Cheryl Han as Chief Marketing and Digital Officer marks a significant step in its ongoing transformation, as the company faces the dual challenges of financial restructuring and operational renewal. Han’s role brings together marketing and digital oversight for Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman, reflecting a strategic move to create a more cohesive and data-driven approach to customer engagement. This leadership change follows the departure of several senior executives and is designed to accelerate the company’s shift toward omnichannel retailing and personalised experiences. As Saks Global continues to recover from the debt-heavy acquisition of Neiman Marcus and its recent bankruptcy filing, Han’s expertise in digital innovation and customer strategy is expected to play a crucial role in stabilising the business and restoring vendor and investor confidence. The integration of marketing and digital functions is seen as essential for driving sales, building loyalty, and positioning the company for long-term success in the competitive luxury retail sector.

IADS Notes: In January 2026, Saks Global’s leadership overhaul and bankruptcy proceedings highlighted the urgency of restoring vendor trust and optimising operations (WWD, Jan 2026). By October 2025, the company had launched a hyper-personalised homepage, driving measurable gains in engagement and conversion (Press Release, Oct 2025). September 2025 saw the integration of merchandising and marketing teams and the expansion of digital partnerships (WWD, Sep 2025), while December 2025 marked a deepening financial crisis linked to debt-fueled expansion (BoF, Dec 2025). Throughout August and beyond, Saks Global’s push for AI-powered personalisation improved performance metrics but unfolded amid persistent liquidity and operational challenges (Vogue Business, Aug 2025).

Saks Global has a new Chief Marketing and Digital Officer