What: Saks Fifth Avenue is showing support for mental health initiatives by donating a portion of the purchase price of items in their branded collection.

Why it is important: The company’s support for mental health initiatives and organizations helps increase access to resources and prioritise mental health care in vulnerable communities as well as show their commitment to helping meaningful causes to all stakeholders of the foundation.

At least 50% of the proceeds will go towards supporting mental health resources and initiatives through the Saks Fifth Avenue Foundation. The collection includes hats, gloves, blankets, T-shirts, hoodies, and sleepwear, all made in Italy and featuring the Saks Fifth Avenue logo. The collection is available for purchase on the Saks Fifth Avenue website.

Additionally, the Saks Fifth Avenue Foundation is providing grants totalling USD 250,000 to nonprofit organizations that support mental health, with a focus on diverse communities and disadvantaged groups.

Saks furthers support for mental health