Saks Fifth Avenue unveils Wellery concept shop

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May 2017
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Saks Fifth Avenue unveiled The Wellery concept shop, a first-of-its-kind space offering over 16,000 square feet of immersive experiences dedicated to wellness. The new Saks offer is located on the second floor of the retailer's New York City Fifth Avenue flagship and serves up a curated edit of the products, classes and services "for living a healthier and more balanced life." It is a "lifestyle-centric shopping destination for today's experience-seeking consumer," the company said. It represents 22 individual spaces offering fitness classes and equipment, women's and men's activewear and athleisure lines, and skincare products and treatments, thus neatly mixing the fashion and beauty elements. Like some other department store concept initiatives, it's not permanent and will be open until the end of October.