What: Saks Fifth Avenue is expanding its luxury personal shopping and styling service, The Fifth Avenue Club, with plans to open 20 stand-alone locations by the end of 2024.

Why it is important: This expansion highlights the increasing demand for personalized luxury shopping experiences and allows Saks to reach a broader audience, especially in locations without existing Saks stores, enhancing their market presence and customer engagement.

Saks Fifth Avenue is significantly expanding The Fifth Avenue Club, its luxury personal shopping and styling service, with plans to establish 20 stand-alone locations by the end of 2024. This move follows positive customer feedback and aims to deliver personalized shopping experiences in locations where Saks does not currently operate stores. Recent openings include Austin, with more planned for Fort Worth, St. Petersburg, and Rancho Santa Fe. These stand-alone suites, often located in luxury resorts, build on existing in-store Fifth Avenue Clubs, offering tailored styling services and curated fashion assortments. This expansion further strengthens Saks’ partnership with luxury resort operators like Marriott International and Auberge Resorts Collection.

Saks Fifth Avenue plans 20 stand-alone Fifth Avenue Club locations by the end of 2024