Saks Fifth Avenue opens The Advance

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May 2017
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Saks Fifth Avenue opened The Advance on the fifth level of its Manhattan flagship. It's a 7,324-square-foot setting with a neutral palette and metallic touches, mixing art and avant-garde designer fashion with whimsical or capricious display. The space includes collection from Proenza Schouler, Vetements, Comme des Garçons and Rick Owens among others. Throughout, designer collections are subtly separated by tall metallic custom-made partitions, and there are long neon light strips along the ceiling brightening the space. Several of The Advance designer labels are at the Saks flagship for the first time, though some could have been found at other Saks locations. The open space is merchandised by designer, each with their own little area and with no one rigidly presented in a hard shop format. There's a fluid feeling, similar to the adjacent 30,000-square-foot Collective for contemporary labels, though the Collective is merchandised by trends and with plenty of mixing and matching of different labels to create unique outfits. Next up for the Saks flagship in its ongoing renovation will be the fall unveiling of the third floor for European designers.


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