Saks Fifth Avenue in San Francisco shifts to appointment-only shopping

News
 |  
Jul 2024
 |  
WWD
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What: Saks Fifth Avenue in San Francisco is switching to an appointment-only shopping format starting August 28.

Why it is important: This unprecedented move aims to address issues of crime and declining foot traffic in the area while providing a more personalized and secure shopping experience for customers. The decision reflects Saks' commitment to maintaining a presence in San Francisco despite recent challenges faced by retailers in the city.

In response to ongoing crime and declining sales, Saks Fifth Avenue in San Francisco will transition to an appointment-only format on August 28. This strategic shift is intended to enhance security and offer tailored services to customers. Despite a wave of store closures in San Francisco, including Nordstrom and Neiman Marcus, Saks remains dedicated to serving its clientele in the city. Customers can book appointments via their style adviser, email, or the Saks website. Saks' owner, HBC, continues to innovate and expand services, such as the Fifth Avenue Club, while awaiting government approval for its acquisition of Neiman Marcus Group.

Saks Fifth Avenue in San Francisco shifts to appointment-only shopping