Saks debuts holiday livestream shopping shows
News
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Nov 2021
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Retail Dive
What: After raising capital for its digital transformation, Saks, the new stand-alone Saks Fifth Avenue e-commerce company, has unveiled its schedule of holiday events via Saks Live, its virtual events platform.
Why it is important: Saks is continuing to spruce up its digital offer and experiment with livestream commerce.
Event hosts include Saks Executive Pastry Chef Stephanie Oliveira; stylist and beauty, fashion and lifestyle blogger Chriselle Lim; and Nicky Hilton Rothschild and Stacey Bendet of Alice + Olivia, the company said.
During the events, shoppers can chat with hosts as they watch for fashion, lifestyle and shopping tips. The retailer said it will update its site with new event information and recordings of its livestream shows.
