Saks CEO advocates for Buy now Wear now fashion
What: A talk from Marc Metrick at the CEO summit
Why it is important: a strong message in favour of sticking to what is done best by department stores and see how to improve it
Marc Metrick dismissed the idea to adapt the offer to the situation (by, for instance, selling essential products) by reminding that Saks Fifth Avenue is all about fashion. With this clear message in mind, he advocates for the implementation of Buy now Wear now, a heated debate that started 4 years ago between retailers and brands, in order to sell the right product to the right customer at the right moment. For him, it is time to get rid of this disconnection between seasons and customers.
Marc Metrick on Luxury Disrupted, Remaking the Matrix and Buy-Now-Wear-Now
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