What: Saks and Dior have teamed up to create an immersive holiday experience called "Dior's Carousel of Dreams at Saks.”

Why it is important: This collaboration marks the first time Saks has partnered with a fashion house for such an event and can generate sales for the store as Dior’s collaboration with Harrods last year did.

As part of the collaboration, Saks will exclusively offer Dior merchandise on its website, including men's and women's ready-to-wear, accessories, maison and baby, as well as La Collection Privé Christian Dior. The flagship Saks store in New York City will be transformed into a winter wonderland, featuring a light show, a visual takeover of the facade, and an extensive holiday window display in collaboration with Dior. Additionally, Dior Parfums will have a dedicated pop-up space on Saks' beauty floor.

The CEO of Saks, Marc Metrick, expressed excitement about the collaboration, highlighting the power of the Saks Fifth Avenue brand and its partnerships with leading fashion brands. Delphine Arnault, CEO of Dior, also expressed delight and pride in the partnership, which pays tribute to the magic of the holiday season and the visionary fascination Dior had for the United States.

The holiday extravaganza will run from November 20 to January 5.

Saks and Dior team up to transform the NYC flagship