To limit the spread of Covid-19, and to reassure customers, retailers have had to implement safety measures instore.

For instance, all experts agree that to lower the risk of virus transmission, retailers must lower the density of people within the store, by  limiting the number of customers in the store at any one time. However to increase throughput (and sales), the number of people in the store has to increase too. In order to maintain social distancing while increasing throughput, customers need to spend less time in the store. Therefore, retailers should focus on the efficiency of the shopping experience by encouraging faster customer decision-making.

Another method to limit the interactions instore, and therefore limit the risk of contagion, used by some supermarkets is to scheduled shopping periods that are exclusively for customers who are 60 years or older. These customers may shop at a similar pace, reducing the number of interactions. Another option is to encourage customers to make appointments to limit customer density and reduce variability.

Globally, in regards to this pandemic, retailers must show that they care about the health of their customers and employees -consumers have shown loyalty to businesses that are putting safety first.

article: What Safe Shopping Looks Like During the Pandemic