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Rooftops are becoming hot property in Seoul as residents learn to enjoy the outdoors without the street noise and dust. Shinsegae has turned the rooftop of its store in Daegu into a jungle-themed park which has attracted around 8000 people a day. Gardens have also appeared on the top of the Gangnam and Uijeongbu stores. Lotte has a sports-themed rooftop park at its Cheongnyangni location in northeastern Seoul with a small basketball and football court for children. Department stores can attract more customers without giving up selling space or restaurant space inside, and can make more money by including the roof area for top-floor renters, or by leasing the roof separately.