Rinascente debuts online store
Italian department store Rinascente is launching its own online store (www.rinascente.it). Initially the retailer was to make an online debut in March, but this has been delayed due to the outbreak of coronavirus Covid-19. CEO Pierluigi Cocchini says the potential for its online store is enormous. "This is demonstrated, for example, by our on-demand service via WhatsApp, which brings us sales of over 5 million euros." The on-demand WhatsApp service is available on the new ecommerce platform. The website, operating only in Italy for now, offers 15000 references across 650 brands in fashion, beauty, design and gastronomy.
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