What: The CEO shares the department store group’s initiatives for Milan Design Week and upcoming projects for its various branches.

Why it is important: Milan Design Week is one of the most important weeks of the year for Rinascente as the entire Milan store turns into a venue celebrating the world of design.

The department store restyled its Kartell and Vitra concessions, opened Poltronova and Klevering pop-up stores, and had Farm Rio take over the store’s Air Snake display installation for Milan Design Week. The store is also launching a new amaMI capsule collection for its Rina Shop homeware line.

Saint Laurent will be taking over Rinascente’s Duomo shop windows with a different installation for each of the store’s eight window displays.

Rinascente is revamping and renovating some of its other branches, investing EUR 28 million in its Roma Fiume store, its Turin and Florence locations to be completed next June, and the renovation of the men’s floor in Milan is set to be complete in May.

The Italian department store group closed fiscal 2022 with a total revenue just under EUR 800 million, on par with pre-pandemic levels. The Milan store accounted for over half of the total, while the Rome Tritone store generated EUR 150 million, and Florence, Turin, and Rome Fiume about EUR 50 million each.

Revenue composition has looked different in the last few years, as the share of business generated by local customers has significantly increased and tourism revenue has changed with customers from the Americas leading the ranking.

Rinascente CEO reveals Italian department store group’s new projects