The project running through Oct. 5 will provide visibility and business opportunities to 13 made in Italy brands. The fashion governing body has unveiled a partnership with Milan’s Rinascente to show its support to a range of 13 independent and young labels, as well as some established names, offering them the opportunity to link with final consumers. As part of the project, the eight windows of the department store facing the Duomo cathedral will showcase outfits from the selected brands through Oct. 5, while on the store’s online platform a series of mini videos will spotlight the stories and aesthetics behind each of them.