What: Watches and Wonders Geneva 2024 highlighted a cautiously optimistic approach by retailers towards the luxury watch market amidst economic uncertainties.

Why it is important: This event is crucial as it sets the tone for the luxury watch industry's year ahead, influencing trends and expectations. Amidst economic and geopolitical challenges, the fair's success and the sentiments of industry leaders provide insights into the luxury market's resilience and adaptability.

At Watches and Wonders Geneva 2024, retailers expressed a mix of caution and optimism, maintaining stable budgets despite economic uncertainties, including a looming U.S. election. The fair was well-received, described as relaxed compared to previous years, and attended by industry professionals who were keen to explore innovations tailored for real-world use. Key highlights included standout pieces from major brands like Rolex, Cartier, and Piaget, and notable mentions of H. Moser & Cie among independent watchmakers.

The event also underscored the importance of adapting to consumer preferences, which are increasingly leaning towards neo-vintage and wearable luxury timepieces. Despite the cautious market atmosphere, there was a strong focus on craft and quality, with retailers noting a steady interest in high-end watches that combine modern luxury with traditional watchmaking.

Overall, Watches and Wonders 2024 not only showcased the latest in luxury watchmaking but also tested the industry’s ability to navigate through less predictable times, reflecting both challenges and opportunities for growth and innovation in the sector.

Retailers were cautiously optimistic with stable budgets at 2024 Watches and Wonders