What: The style gap between Gen-Z and Millennials is widening, but brands should focus on making their assortments accessible to all rather than choosing sides.

Why it is important: Concentrating too much on generational differences can be a trap for brands; instead, focusing on inclusivity and accessibility in their product offerings can cater to a broader audience and ensure long-term loyalty.

As Gen-Z enters their mid-20s, their fashion preferences diverge further from Millennials, leading to playful debates on platforms like TikTok. Brands like Ssense and Nuuly are capitalizing on this by not taking sides but instead showcasing a variety of styles to engage both generations. This approach helps brands avoid alienating either group and ensures a diverse, inclusive shopping experience. Marketing strategies are evolving to meet the preferences of both generations, with a focus on inclusivity and flexibility in fashion choices.

Retailers should stop worrying about the gen-z versus millennial divide