What: WWD takes stock of the WDSS in Dubai that the IADS attended early  October.

Why it is important: The WDSS is a yearly meeting point for department store leaders and a must-do for anyone interested in department stores

At the World Department Store Summit, it was evident that post-COVID-19 consumer behavior has undergone a permanent shift, with higher expectations for speed, convenience, and flexible payment and delivery options. Retail and brand executives are adapting to this new landscape, emphasizing the need to understand and cater to these evolving demands.

Holger Blecker of German department store Breuninger highlighted the rapid change in customer behavior, which has accelerated since the pandemic. Similarly, Dimas Gimeno of El Corte Ingles, now leading Wow Concept, is focusing on merging digital with physical retail experiences.

The summit revealed a trend towards more online engagement, with Khalid Al Tayer of Al Tayer Insignia noting a significant shift to e-commerce in the Middle East. His company's luxury e-commerce platform, Ounass, has become a dominant force in the region by focusing on luxury convenience.

Technology and data analytics are key components in understanding and enhancing customer relationships. Brands like Zegna are investing in data science and AI to create personalized experiences for clients, aiming for a "share of life" rather than just "share of wallet."

Physical stores are still seen as valuable, with new approaches like exclusive 'secret stores' and experiential offerings. Pete Nordstrom of Nordstrom highlighted the value of leveraging website data for brand partnerships and advertising, creating a symbiotic relationship between brands and department stores.

In summary, the retail landscape is rapidly evolving with a greater emphasis on digital integration, personalized customer experiences, and leveraging technology to stay connected and relevant to consumers' changing lifestyles and preferences.

Retailers invest in innovative ways to drive customer loyalty