What: Data shows ongoing workforce issues across retail and service-related business segments.

Why it is important: Prioritizing investments in technology to empower frontline workers and improve their work lives will deliver a better customer experience and increase efficiency.

Data has shown that workforce shortages are occurring across retail and service-related business segments. Businesses are open to using to technology to address workforce issues, but can’t commit to making the investments needed.

74% of executives said frontline employees are rejecting work conditions that went unchallenged two years ago, while 80% said frontline turnover has increased. The study also revealed that 80% want to leverage technology to improve the frontline experience but struggle to prioritize digital investments.

Prioritizing the frontline employee experience and investing in technology to improve this experience will lead to a better work life for employees and is also key to achieving business goals, growing revenue, retaining associates, increasing efficiency and delivering a better customer experience.

Retailers continue to struggle with workforce issues