What: Several major retailers, including Walmart, Target, and Best Buy, are launching early holiday sales to coincide with Amazon's fall Prime member sale.

Why it is important: These early holiday sales come as retailers are looking to meet consumer expectations for convenience and savings.

Walmart's "Walmart Deals - Holiday Kickoff" event will run from October 9th to October 12th, featuring online deals on electronics, home, fashion, and toys. Target is bringing back "Target Circle Week" from October 1st to October 7th, offering deep discounts on thousands of items, with up to 40% off for Target Circle members. Best Buy is planning a 48-hour flash sale starting on October 10th, with deals on TVs, laptops, headphones, and smartwatches.

Retailers are starting the holiday sales early