Rent the Runway, which has previously only rented out designer apparel and accessories, will let customers try out soft home goods — including quilts, blankets, shams and decorative pillows — made by West Elm beginning in the summer. The items will be available in 26 "bundles" ranging in retail value from $150 to $450. The home good bundles would count as one of the four items Rent the Runway subscribers are entitled to each month. "One of the things that we continue to hear from our subscribers, other than that they want more, was 'what other parts of my life can you solve?' and home was something that kept popping up," said Maureen Sullivan, chief operating officer at Rent the Runway , adding that the partnership would give the company more access to data in hopes of luring in new customers. The partnership with Rent the Runway, whose customer is an average age of 29, will also potentially help West Elm attract a younger generation of shoppers, Sullivan said. This is the first time West Elm has made products available for rent.