Rent the Runway brings fashion to WeWork

Rent the Runway Inc. is opening a network of clothing drop-off boxes in 15 WeWork locations across the US. They will be placed in the lobbies of the co-working spaces, making them accessible for both the general public and those who work in the offices. The boxes are unmanned but have iPads with built-in scanners so the bar codes on the garments can be read. Rent the Runway members just brush the garment's bar code against the scanner and plop the garment in the box. The drop-off boxes were designed to secure the items until they're picked up by the Rent the Runway fulfillment team.
The boxes were previously only available at Rent the Runway's five physical stores. They became popular among the service's subscribers — who pay a monthly fee for access to an "endless wardrobe" to swap items back and forth — as well as to those who rent single items. Normally, there's a delay due to shipping times, but if you return it to a box, it immediately reopens a slot in your subscription and you can select something new right away.

In addition, pop-up versions of Rent the Runway's "dream closet" stores will open over the next six weeks at the same locations where the drop-off boxes are placed. The pop-ups will range from 1,000 to 3,000 square feet and will be situated in the common areas of the WeWork facilities.
The deal marks a significant expansion for Rent the Runway's physical presence. The company's executives said WeWork's members and real estate locations align well with the fashion service's subscriber base of busy professional women.
The first WeWork locations to feature the boxes will be in New York, Los Angeles, Washington, San Francisco, Chicago and Miami.
