Another retailer is turning to real women to inspire purchases: Macy's new fall campaign, "Remarkable You," showcases a diverse set of six women going about their everyday lives. Macy's is one of many brands diversifying its advertising imagery. Such work answers public demand for ad images that are more reflective of a broad range of consumers. "We're concentrating on casting women in our commercials who are more presentative of real women," says Rich Lennox, chief marketing officer of the department store chain. "We went out and found some extraordinary women." The new push includes Tiffiny Blacknell, a public defender, Mishaal Ashemimry, an aerospace engineer and Becky Hammon, a professional men's basketball assistant coach. Macy's approach is to feature women of all shapes, sizes, ages and ethnicities in this new campaign which features role models "everyone could relate to or be inspired by."

see video of macy's campaign "Remarkable You"