What: Reliance opens a Hamleys store in Milan.

Why it is important: After the Chinese expansion, Indian retail also goes outside its borders.

Reliance Retail's Hamleys has inaugurated its inaugural store in Milan, Italy, spanning 13,300 sq ft on Corso Vittorio Emanuele II, through a collaboration with Giochi Preziosi, who holds exclusive rights to run Hamleys in Italy. The Milan store, showcasing brands like Lego and Barbie, introduces a revamped design and will be followed by a flagship outlet in Rome. Additionally, Build-A-Bear Workshop will debut in Milan within Hamleys, offering customized soft toys and enhancing the shopping experience for international visitors.

Reliance Retail opens a store for one of its brands in Italy