Retailers are testing new initiatives to support their sustainability strategy. Selfridges has unveiled this summer the Fragrance Workshop in London, where all participating brands (Guerlain, Gucci, Tom Ford, Killian, Le Labo and others) sell refillable bottles. Each brands sets the price of the refill product. Selfridges is also exploring this idea in beauty and makeup products, and in Germany, Nivea is rolling out a similar initiative with shower gel at German retail chain DM.

selfridges launches refillable fragrance bar

nivea launches first shower gel refill station