What: Raffles City Singapore is implementing a strategic shift to attract more customers by introducing new-to-market international brands, experiential retail concepts, and a refreshed tenant mix.

Why it is important: This shift is crucial as Raffles City seeks to reverse declining retail sales and adapt to evolving consumer preferences, blending physical retail with digital experiences to offer a more holistic shopping environment.

In response to declining retail sales, Raffles City Singapore has launched a strategic initiative to increase footfall by revamping its retail mix. The mall has introduced exclusive international brands and immersive in-store experiences, such as Breitling’s largest boutique in Singapore and Sephora’s first Store of the Future in Asia. This approach reflects changing consumer preferences for luxury goods, lifestyle experiences, and omnichannel shopping options that combine the best of both physical and digital worlds. Raffles City has also focused on creating dynamic environments that foster community engagement through curated events for VIP shoppers. The strategy has already seen positive results, particularly among younger consumers, positioning Raffles City as a rejuvenated lifestyle destination.

Raffles City reinvents itself with an elevated retail mix