What: Established in the 70’s to compete with Galeries Lafayette’s famous “3J” promotional sales, Printemps launches the "8 jours en or" (8 golden days) promotion for the last time.

Why it is important: As for “3J” at Galeries Lafayette, "8 jours en or" was happening early October and early March every year, and was fully part of the department store identity for decades. Over the years, Such promotions have been declining in traffic and sales volume. It unknown whether Printemps will replace with another promotion.

Printemps to discontinue its "8 jours en or" promotion