What: Printemps’ first overseas store is scheduled to open in the Doha Oasis complex in September

Why is it important: After closing its last overseas outpost in Tokyo in 2017, Printemps is expanding in Doha, Qatar, as part of an omnichannel strategy to double the size of its business over the next decade

The new department store will be in the historic district of the Qatari capital, located within the upscale Doha Oasis complex that includes a five-star hotel, luxury residences, an amusement park and numerous leisure facilities such as restaurants, a 4D cinema, and a bowling alley.

The 323,000 square feet spread over three floors, will be the second-largest location, after the Parisian flagship on Boulevard Haussmann. It will be home to some 550 brands, with 30 percent of the offering earmarked as exclusives.

In addition to physical retail, Printemps’ e-commerce platform will be open to Qatar-based consumers, who can shop and preorder from the Doha store as well as the Haussmann flagship.

Recent developments have included livestream shopping, the extension of its Printania loyalty program to overseas customers, and the opening of a circular fashion floor on the seventh floor of the Haussmann flagship.

Printemps’ first overseas department store plans on opening in September, a few weeks before the FIFA soccer world championship.

Printemps plans to open store in Doha

Printemps plans to open store in Doha