Printemps opens virtual store in the metaverse
What: The virtual store has an open format allowing customers to browse and explore the fantasy land created to house digitally modelled products.
Why it is important: Printemps is offering visitors who purchase a product from the immersive store a chance to enter a prize draw to win one of 30 NFTs created in collaboration with the artist Romain Froquet.
Those who receive an NFT will also give the holder the ability to receive the original painting by Froquet, exhibited in the atrium of Printemps Haussmann during the campaign.
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