What: From 2 September until the end of October, the motto "Unis vers le beau responsable" (translating to "United towards beautiful and responsible") will be displayed in all windows throughout France. The department store will highlight a series of products and brands bearing ethical approaches to social and environmental questions.

Why it is important: Printemps will compete with Galeries Lafayette’s “Go For Good” programme.

All stores will organize conferences dedicated to responsibility or circularity but also thematic workshops, such as product repair. Printemps will also organise collection of pre-loved clothes and accessories with Emmaus association and set up micro-donations at the cash register to the benefit of Yann Arthus Bertrand's The GoodPlanet foundation.

"United towards the beautiful responsible" is more than a promotional phase as it is also a new label that will be developed in all product categories To identify these products, Printemps's teams have set up, with the agency Imagin/able, a system evaluating the social and environmental impact of fashion, interior, beauty or food companies.

Evaluated on 22 points in 9 key themes (ethics and solidarity in trade, social commitment, local commitment and promotion of know-how and innovation, organic and natural products, health and environment, biodiversity and animal welfare, circular economy, inclusive economy and finally responsible production and logistics), brands must reach 30 points out of 100 to obtain the label which is designed to be long-term. For the time being, nearly 400 brands will benefit from this label.

On 22 September, Printemps will unveil its new floor entirely dedicated to the circular offer and located at the top of its Haussmann store dedicated to women.

In Paris, the Atrium space of the Haussmann store will be dedicated to Chloé, the brand being highly committed to circularity.

Printemps launches its new responsible strategy

Printemps to Launch Sustainability Label and Circular Fashion Floor