What: The French department store will broadcast four 20-minute programmes from its Boulevard Haussmann flagship store via its website and on social media.

Why is it important: While livestream shopping has been slow to catch on in Europe, Galeries Lafayette launched its distant shopping service in November 2020 and Breuninger debuted live shopping sessions in March.

The first show will launch on June 23, followed by shows on July 7, 21 and 28. Each of Printemps’ livestream events will showcase a selection of fashion, beauty and lifestyle pieces. Shoppers will be able to ask questions directly to the hosting personal shopper through a chat function.

Printemps Debuts Livestream Shopping