French department store Printemps has launched a new web site, adopting an inclusive approach in an attempt to stand out in a crowded e-commerce field. The site, which has gone live in France, will be rolled out first in Europe and the U.K. in the fourth quarter, followed by the U.S. and Asia at a later stage. Printemps.com took two years to develop and features over 200 brands, including big luxury labels as well as designers and smaller brands; with over 40 labels exclusively in France. The store has also signed 30 exclusive collaborations, adding up to more than 550 exclusive pieces on the site.

Printemps.com offers a gender-neutral section that shows the same clothing on a man and a woman side-by-side; a section built into the structure of the web site.

The online store also offers a wider range of sizes than is customary for the luxury fashion industry; as the store asked designers to expand their range of sizes and is buying more of larger sizes than it had in the past.

The site can be adapted to cater to specific needs associated with color blindness, dyslexia or Parkinson's, for example. For clients indicating they have Parkinson's disease, extra space is added between sections to make it easier to click on something, while it changes color for people who are color blind— the group has signed an exclusive contract with the French startup that developed the technology.

Printemps worked with Antidote magazine for the editorial content on the site, with plans for long articles on specific themes each month, accompanied by related interviews and photo shoots.