Printemps Haussmann dedicates a new space to the “quiet luxury” trend
What: The Parisian department store will inaugurate on March 18 a new space called "Minimal Chic", with brands combining minimalist approach and elegance.
Why it is important: The fourth floor of the women's building was redesigned to free up 187 square meters dedicated to this new space in beige and camel tones. Thirteen brands are available including Rohe, The Loom, Bourrienne, Alamelu, By Malene Birger , Skall Studio, Adolfo Dominguez and St.Agni.
Printemps Haussmann dedicates a new space to the “quiet luxury” trend
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