What: Printemps opened a department store in Doha the last week of November, extending over 40,000 square metres on three floors which showcases 600 brands, 200 of which are exclusive to Printemps

Why it is important: Printemps’ newest location is the largest luxury department store in the Middle East and the group’s second-largest brand after the boulevard Haussmann flagship in Paris.

Touted to be the ‘next-generation’ of department stores, ultra-personalised product offers will utilize technology echoing Printemps’ recent launch in Web3 (Digital Fashion by Printemps). A VIP lounge will give customers privacy to use 3D services and holograms to interact with on-site personal shoppers and staff of the Haussmann branch in Paris from Doha.

As well, Printemps has partnered with M7 to create a talent incubator programme which offers a three-month mentorship to local designers that can eventually showcase their creations within the complex. Titled the ‘Doha Oasis’, the complex includes a 5-star hotel, amusement park, cinema, and Printemps’ 2,600 square-metre spa.

The store’s interiors have been designed by Canadian studio Yabu Pushelberg, which also designed the La Samaritaine complex in Paris.

Printemps Doha opens with innovative customer experience