What: Printemps has launched its first virtual store and NFT operation for its customers in partnership with Arianee.

Why it is important: Arianee is the leading web3 solutions platform for brands and is known for its previous collaboration with Paris Fashion Week and the Richemont Group.

This operation, running for the next 6 weeks, is realized in partnership with Arianee. Any customer who purchases a product eligible for the NFT selection on the Printemps virtual store can be drawn to win one of thirty NFT artworks by self-taught French artist Romain Froquet.

Each NFT contains a unique, animated digital artwork that is accessible from a link in an email sent by Printemps to the lucky winners. At the end of the 6-week period, a final winner will be drawn to receive the artwork in its physical form.

Arianee Press Release (in French)