Irish retailer Primark has confirmed 11 April as the opening date of its new Birmingham flagship store. The new store is to be the retailer's largest store in the world, covering 14 960sqm of retail space and five storeys. The new store will not only stock Primark's usual women's, men's and children's fashion and homeware and beauty ranges, but also come with three "unique and amazing" dining experiences. It will also features what Primark is calling its latest "contemporary shop fit" for "enhanced customer experience". The value retailer's largest ever beauty studio for nails, make-up, hair, eyebrows and lashes, and a barber are also going to be found at the new store, along with a personalisation service, recharge seating areas and free wifi.